New Ford Fiesta: India First Drive

The premium compact sedan segment isn’t what it used to be. What originally started out as a two-player game the Mitsubishi Lancer is now long gone from the competitors list, new entrants such as the starring Honda and Mitsubishi in the early 2000s, has now blown up into a full fledged duel amongst some of the top players globally. While Honda has dominated this segment with its City, and Volkswagen Vento and Hyundai Verna have made dream debuts. The stage is set then for the all-new Ford Fiesta to prove its mettle against the best.

The new Fiesta isn’t a new kid on the block however. This is a car that has proved its worth in over six different countries and has gone on to sell over a million units globally. It has evoked a tremendous response in North America, where traditionally such cars weren’t very popular. Even in Europe, the new Fiesta has been perceived as a sporty, fun-to-drive car. The new Fiesta is the first car from Ford stable that totally embodies the ‘One-Ford’ ethic, which basically defines the need to design and manufacture globally viable vehicles.
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